Rebranding Project
As a communications design student, I had to take a Branding and Messaging class during my junior year at Pratt. Throughout the semester, we completed various projects relating to a specific brand, mine being REI Co-Op. Our final was a company rebrand, so based on my semester-long research, I wanted my rebrand to have accessibility in mind, specifically pertaining to the company’s initiatives to encourage people to go outside, as well as appealing more towards a younger demographic. As part of my deliverables for the final, I made this sample poster that could be used to advertise a group hike through my rebranding of the company’s initiative, REI Co-Op Adventures, with the intention of it being used in a social media context.
“Food” Packaging Design
The third project for my Product Environment Material class was to make a packaging design for a wacky, made-up food. A couple of nights after it was assigned, I had a dream about an apocalypse, and in my dream there were these cans of non-perishable foods, except they were in the shape of Smiskis and came in similar Gacha sort of packaging. So I recreated this, and made several special edition versions with Smiskis in this precarious, apocalyptic environment.
3D Modeled Trinkets
In my second Visual Communication class, we were challenged to utilise mediums we would not normally gravitate towards for most assignments. On one particular week, I used the 3D modeling software Womp to recreate figurines and trinkets I had in my room, which I then made into 2D pngs so I could print them as holographic stickers, which was something I had never done before but had always wanted to learn.
Goth Farming Simulator
My final for my Illustration Intensive 2 class was simply to make a design for a product, incorporating at least three illustrations. Pulling from a narrative I developed the year before in my Digital Prototyping class, in which I made animations revolving around said narrative, I tweaked it accordingly to make a spoof Nintendo game. Because a lot of my work up to that point was very colorful, during this semester I experimented more with neutral, muted colour palettes, as seen in projects like this one. I pulled a lot of inspiration from video games I played as a child, like Guitar Hero, Stardew Valley, Barbie dress-up games, etc. as I wanted to give the viewer a good idea of what this game would actually be like.
Illustrative Infographic
For my Illustration Intensive 1 final, we were tasked with creating an infographic, which could be about anything. Because of my love for animals, I chose to illustrate animals in NYC, and where one could find them. I specifically wanted the animals to be all within a scene, so that there would be more movement throughout the piece, and to emphasize the character of each animal. Though I have not used it often, I utilized Procreate for this piece, and because of the positive feedback I received for this project, I’ve pursued further experimentation with it.
Basketball Court Design
For the second project in my Product Environment Material, we were tasked with designing a sports field/court of choice. I was particularly thinking about the parks in my hometown during the ideation process, which are pretty barren and lackluster, and thus wanted to make a colourful design highlighting California wildlife. The bottom half of the court features Bay Area region-specific marine life, while the top half includes Bay Area-exclusive birds and insects.
Fictional Currency Project
Though I mostly work traditionally, during my time at Pratt I have had to use Adobe Illustrator extensively for the more design-based projects in my courses. For my Process & Production Final, our task was to make a fake currency for a fictional world. My concept was a communist nomadic society that had emerged from armageddon, where indie and alternative artists were revered enough to be put as the figures on their currency.
Surreal Digital Portrait
This was an earlier project done for my Process & Production class, in which we were asked to collage landscapes and portraits from photography collections in the school library to make into a vector illustration. I purposely chose the strangest portraits I could find, and played on the bizarrely surreal nature of the piece when asked to add typography at the project’s last stage.